Privacy Policy
Last Updated: February 2026
At Uptown Pokies, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services. It applies to all players who access our platform from Australia and beyond.
We operate in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the GDPR for players based in the European Economic Area. By creating an account or using our services, you agree to these practices.
1. What Information We Collect
1.1 Personal Information You Provide
When you register or play, we may collect your full name, date of birth, residential address, email address, phone number, payment details used for AU$ deposits and withdrawals, and government-issued ID for identity verification.
1.2 Automatically Collected Information
When you use our platform, we automatically collect your IP address, device identifiers, browser type, pages visited, game activity, and location data based on IP.
1.3 Information from Third Parties
We may receive information from payment processors, fraud prevention agencies, and identity verification providers where necessary to run our services safely and lawfully.
2. How We Collect Your Information
2.1 Direct Collection
Most personal information is collected directly from you through account registration, AU$ deposit and withdrawal requests, customer support interactions, and promotional opt-ins.
2.2 Automated Collection
We use cookies and similar tracking technologies to gather data automatically. See Section 6 for full details.
2.3 Third-Party Sources
Where permitted by law, we receive information from KYC and AML verification services, payment processors, and fraud detection partners.
3. Why We Use Your Information
3.1 Core Service Purposes
We use your data to create and manage your account, process AU$ transactions, verify your identity and age (18+ only), deliver games and services, and respond to support enquiries.
3.2 Legal and Regulatory Obligations
As a licensed casino, we are required to verify player identity under AML and KYC rules, monitor transactions, maintain records, and report certain activity to regulators when legally required.
3.3 Safety, Security and Responsible Gambling
We use account data to detect fraud, protect platform integrity, and identify signs of problem gambling. Where needed, we may apply self-exclusion tools, cooling-off periods, or AU$ deposit limits.
3.4 Marketing
With your consent, we may send promotional offers and game news. You can withdraw consent at any time by clicking "unsubscribe" in any marketing email or contacting our support team.
4. How We Store and Protect Your Information
4.1 Security Measures
We protect your data through SSL encryption on all transmissions, two-factor authentication options, restricted staff access, regular security audits, and secure payment gateways for AU$ transactions.
4.2 Data Transfers
Where data is transferred outside Australia, we take reasonable steps to ensure it receives equivalent protection under the APPs and relevant international standards.
4.3 Data Breach Response
If a breach is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches (NDB) scheme.
5. Who We Share Your Information With
5.1 We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
5.2 Service Providers
We share data with trusted third parties who help operate our platform, including payment processors handling AU$ transactions, KYC and AML providers, IT and hosting services, and customer support vendors. All are contractually obligated to handle your data securely.
5.3 Legal Disclosures and Business Transfers
We may disclose your information to authorities when legally required. If Uptown Pokies is involved in a merger or acquisition, we will notify you before any data transfer occurs.
6. Cookies
6.1 Types of Cookies We Use
6.1.1 Essential Cookies
Required for core site functions like login sessions and security. These cannot be switched off.
6.1.2 Performance and Functional Cookies
Collect anonymised usage data to improve the site and remember your preferences such as language settings.
6.1.3 Marketing Cookies
Used to show relevant promotions and track advertising performance. Placed only with your consent.
6.2 Managing Cookies
You can control cookies through your browser settings at any time. A cookie consent banner appears on your first visit where you can set your preferences.
7. Your Rights
7.1 Access, Correction and Complaints
Under the APPs, you have the right to access and correct the personal information we hold about you. If you believe we have mishandled your data, contact us first. If unsatisfied, you may escalate to the OAIC at www.oaic.gov.au.
7.2 Consent and Account Closure
You may withdraw consent for marketing at any time and request account closure whenever you choose. Note that some data must be retained after closure due to legal obligations (see Section 8).
7.3 GDPR Rights (EEA Players)
If you are located in the EEA, you have additional rights under GDPR, including the right to erasure, data portability, and the right to object to processing. Contact us to exercise these rights.
8. How Long We Store Your Data
We retain account data for as long as your account is active. After closure, we keep records for a minimum of 7 years in line with Australian AML regulations and financial record-keeping requirements, including AU$ transaction history. Marketing data is held until you withdraw consent, subject to these limits.
9. Contact Us
For any questions or requests regarding this Privacy Policy, reach out:
- Email: privacy@uptownpokies.com
- Support Page: Available via the Help Centre on our website
- Postal Address: Available upon request through our support team
We aim to respond to all privacy-related enquiries within 30 days.